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Nike Shares Edge Higher as Running Segment Gains Traction Ahead of Earnings

Nike Shares Edge Higher as Running Segment Gains Traction Ahead of Earnings

Author:

Global Cryptocurrency

Published:

2025-12-18 13:59:28

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BTCCSquare news:

Nike's stock saw modest gains as investors positioned for its fiscal Q2 2026 earnings release, with the running category emerging as a bright spot. Refreshed product lines like the Vomero 18 and Pegasus Premium are driving sell-through momentum.

Analysts remain focused on margin recovery, inventory management, and China's performance as key near-term catalysts. The company's increased marketing spend—projected to reach $5 billion by 2026—aims to revitalize brand equity without compromising profitability.

CEO Elliott Hill's turnaround strategy faces a critical test during Thursday's earnings call. Market participants will scrutinize whether operational improvements can offset macroeconomic headwinds in the sportswear sector.

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